Numerous purchases are made online by people. You know, things like sneakers, sunglasses, drugs, and office tables. Lockdowns sparked a boom in eCommerce app development that was already underway. Using eCommerce apps to make purchases has become the most practical and popular method of shopping.
According to a study, mobile eCommerce sales will increase from $150 billion in 2018 to $430 billion in 2022. After seeing these figures, you’re probably thinking about entering the eCommerce market. Or, if you’re already there, you might be trying to draw in more clients and boost sales. The solution is pretty simple: create an eCommerce app with the help of an e-commerce app development company in India.
What is an e-commerce app?
An e-commerce app development company in India can trace its origins back to about 40 years ago when English entrepreneur Michael Aldrich pioneered electronic commerce in its earliest forms. Despite its initial lack of reception, e-commerce eventually became an essential aspect of our lives.
Nowadays, e-commerce refers to the exchange of commercial goods through online markets, and you can easily conduct electronic transactions using your smartphone or computer to purchase specific goods and items. Thanks to technological advancements, globalization, and people’s desire for diverse selections and superior experiences, the e-commerce app development industry in India has expanded even further.
In order to compete in the modern e-commerce market, brick-and-mortar stores must transition to an online presence. This is where the development of mobile e-commerce apps comes in, and e-commerce app development companies in India are playing a significant role in this field.
Reasons for an e-commerce app development company to Develop an E-Commerce App
The e-commerce app development industry is vast. But if you’re still not sure whether you need an e-commerce app, here are three justifications:
- The Smartphone World
Around 4 billion smartphones are currently in use worldwide. Most people use their mobile devices to make online purchases seven days a week, 24 hours a day, with a single tap. Do you need another good reason to create an e-commerce app?
- Revenue Increase
Smartphones are more than just a sophisticated electronic circuit. Numerous global eCommerce platforms, including Walmart and Amazon, have demonstrated that mobile apps increase revenue growth across all devices and draw in new clients.
- Changes in User Behavior Following COVID-19
The eCommerce boom was significantly accelerated by COVID-19, which also had a significant impact on how people make purchases. The total amount spent on eCommerce in May 2020 was $82.5 billion, up 77% from the same month in 2019. If we were to use the conventional year-over-year increases, it would have taken 4 to 6 years to reach that figure.
Additionally, there are other reasons to create an eCommerce app besides just having a good adaptive web view, such as:
- Access to a user quickly;
- Push notifications can be used to contact users;
- Improved options for monitoring user behaviour;
- Effective data collection;
- Testing new features and hypotheses quickly.
E-Commerce Trends In 2021
As the world continues to embrace e-commerce, it has become increasingly clear that e-commerce mobile apps have replaced traditional methods of buying goods. However, this shift doesn’t mean that the online shopping experience should be fundamentally different from in-person shopping.
In fact, e-commerce app development companies in India understand the importance of ensuring that the online shopping experience is as seamless and enjoyable as possible for customers. These companies have therefore developed mobile e-commerce apps that offer a range of features designed to make the online shopping experience as similar as possible to the in-person experience.
Whether it’s by offering personalized product recommendations, facilitating easy navigation, or ensuring seamless checkout processes, e-commerce app development companies in India are working hard to make sure that online shoppers have access to the same level of quality and convenience that they expect from in-person shopping experiences.
Let’s figure out what this means and how eCommerce trends create a better customer experience:
- Big Data
As the number of users in this sector is expanding quickly, big data algorithms have become more valuable for the development of eCommerce apps. For instance, Amazon can anticipate your future shopping preferences and suggest items you might like. Questions like “How did Amazon know what I liked?” arise as a result. In any case, it is no longer a secret that Amazon monitors user activity on the app and employs a big data algorithm to generate useful recommendations.
- AR Experience
The link between online shopping and in-store experiences is augmented reality. Among the retailers that excel at augmented reality experiences is the Ikea commerce app. Customers of the household furnishings behemoth have access to the full product catalogue in augmented reality.
- One-Click Purchase
Single-click payments are what make eCommerce applications so convenient. For the development of an eCommerce mobile app, one payment transaction is both a trend and a requirement. We at Uptech gave this feature the highest priority while developing the Dollar Shave Club app.
Standing next to AI or AR, chatbots might appear a little less significant. Never undervalue the value of a tailored user experience when developing an e-commerce app, though. Chatbots enable your company to communicate with customers without overwhelming them with information.
- Social Media Commerce
These days, e-commerce businesses are becoming more and more interested in the social commerce trend. Here, too, a customised user experience comes first. Businesses incorporate their online goods into social media networks (such as Facebook or Instagram), enabling customers to make purchases while using the app.
Instructions for Building an E-Commerce App
An e-commerce app development company in India can guide you through the eight essential steps that you should follow when developing an eCommerce mobile app. These steps will provide you with a detailed overview of the entire process and help ensure that your app is developed efficiently and effectively.
By following these steps, you can create an eCommerce mobile app that meets the needs and expectations of your target audience. The e-commerce app development company in India can help you to plan, design, develop, test, launch, and market your app, as well as provide ongoing maintenance and support.
Overall, working with an e-commerce app development company in India can help you to create an app that not only looks great but also functions seamlessly and delivers an excellent user experience to your customers. Whether you’re just starting out or looking to improve an existing eCommerce mobile app, following these essential steps with the help of an experienced e-commerce app development company in India can help ensure your success:
Step 1: Survey
At Uptech, we love products. That is why we prioritised the research stage. We conduct user interviews and competitor research, which are crucial for examining the patterns and behaviours of the target market. Additionally, it aids in defining the ideal app platform and a feature set that is as relatable to our target audience as possible.
Step 2: Establish your objectives.
Setting objectives for your company is the cornerstone of developing an eCommerce mobile app. Here are 3 queries to aid you in setting goals:
- What issues am I attempting to resolve?
- Who am I marketing the goods to?
- How can I tell if it was a success?
Step 3: Select the Proper Platform
Before choosing what technology to use for eCommerce application development, I suggest that you become familiar with the inner workings of your company. Keep an eye on your inventor and development costs and choose a scalable framework, database, and content management system.
Step 4: Define the Feature Set
You now have a better understanding of the issues your product needs to address and the features that can satisfy end users because you already have feedback from users, professional opinions, trends, and the urge to outperform your competitors.
Step 5: Design the UX and UI
UX and UI design provide an opportunity to stand out because, as previously stated, the experience in eCommerce apps must go beyond traditional in-store shopping. Your brand’s voice and identity will be communicated to your target market through design. Customers are left with a lasting impression of your business when you use appealing colour schemes, eye-catching graphics, and seamless page transitions.
Step 6: Create an MVP
Do you recall when I mentioned the product features that ought to come first? You must concentrate on the most important features of your eCommerce app during the MVP stage. Instead of launching a finished product right away, I suggest conducting ongoing product evaluations that spur new revisions. MVP aims to discover what customers think of the product, shorten development time, lower risks, and more effectively use resources.
Step 7. Gather feedback
The time has come to begin gathering customer feedback once the MVP is made available. The process includes looking for potential improvements, monitoring user interaction with your app, and collecting user feedback. When developing e-commerce applications, gathering user feedback is crucial because it enables you to ascertain what attracts and repels your target market.
Step 8: Iterate
The final but not least step is to iterate. The biggest names in eCommerce app development will show us that design is never static. Instead, it is continually changing and adjusting to meet user and market demands.
In short, the current boom in the e-commerce app development industry in India is driven by various factors, such as the widespread use of smartphones, the impact of the pandemic, consumer demand for novelty, and international circumstances. As a result, your company can benefit greatly from developing an e-commerce app, providing quick access to users and a competitive edge in the market.
Evolfinity, a leading e-commerce app development company in India, can help your business to capitalize on these opportunities. With their expertise, they can guide you through the entire app development process, from planning and design to testing, launch, and ongoing support. By working with a trusted partner like Evolfinity, you can ensure that your app is user-friendly and meets the needs of your target audience.
In addition, by analyzing the top players in the e-commerce sector, Evolfinity can help you stay ahead of the latest trends and emerging technologies. But ultimately, the key to success in e-commerce app development is to prioritize the user experience and create a solution that meets their needs. With the help of Evolfinity, your e-commerce app can be a powerful tool for driving growth and success for your business.